This privacy policy sets out how Heartbeat Trust UK uses and protects any information that you give Heartbeat Trust UK when you use this website.

Heartbeat Trust UK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Heartbeat Trust UK may change this policy from time to time by updating this page. You should occasionally check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st December 2019.



We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

We require this information to better understand your needs, provide you with a better service and for internal record keeping.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information we collect to customise our website to specific needs we identify from this data.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



A cookie is a small file which asks permission to be placed on your computer’s hard drive. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Once you agree and the cookie file is downloaded, it will enable the host to analyse web traffic, recognise when you visit a particular site, or allow web applications to respond to you as an individual by tailoring a sites operation to your needs, likes, dislikes and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis and then the data is removed from the system. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



We normally retain or delete your personal data as follows:

All personal data will be retained until the contract with us has been completed or we receive a written request from you to do so, at which time it will be deleted from our systems.

Sometimes it is not possible for us to specify in advance the period for which your personal data will be retained. In such cases we will not retain your personal data for longer than 12 months. We may retain your personal data for longer periods of time where such retention is necessary for compliance with a legal obligation to which we are subject.



Your principal rights under data protection law are:

  • the right to be informed;
  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • rights in relation to automated decision making and profiling.

We can supply you with a copy of your personal data we retain/hold within 30 days of your request.

Please contact the following with any request, or question you have:

Email: DPO@heartbeattrustuk.co.uk

Call: 07775 824 223

Write to: The Data Protection Officer at HeartBeat Trust UK, 2 Castle Avenue, Mumbles, Swansea SA3 4BA.

HeartBeat Trust UK will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Registered Charity No. 1185996


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Registered Charity 1185996